It’s important for any business to promote its services. Rarely do you get a business that attracts customers by just sitting on its laurels. The use of technology enables this process to become a lot easier, faster and smoother. For instance, with the use of a computer, a hotel such as Hotel Freiberg can build its own website and advertise it online. Blogs are all the rage these days and are a great way of humanising a business, of giving tourists a real feel for a hotel. So that could be incorporated into the hotel’s website too. The blog could keep guests and potential customers up to date on the latest goings-on in and around the hotel as well as events going on in and around the Erzgebirge Mountains (Erzgebirge).

The hotel could also make regular comments on other travel-related blogs and forums. A lot of these blogs and forums allow signatures to be left at the end of a comment. The hotel could use this to its advantage to promote its services (as long as it leaves comments that are meaningful and relevant to the discussion).

Another way the hotel could use technology to promote itself is via email. Whenever a guest fills in a form, he/she could be asked for their email address as a way of keeping them up to date on any future promotions the hotel may have, for instance. The use of emails is tons more efficient than using snail mail. Booking confirmations can be sent via email. Customers can send enquiries electronically rather than calling (especially if they’re internationally based).

The hotel could also use a fax machine to send special offers to people or send booking confirmations. Though it’s not the most efficient use of paper, this method could be a back-up plan in situations where customers might not have access to any internet-enabled computers at the time and need to send or receive urgent documents from the hotel.

One other way it could use technology to promote its services to people is via telephones – mobile phones, to be precise. It could send texts not just to people’s mobile phones but to their email addresses too.

Advertising a business is hard work. But the use of technology (and its continued advancement) is a welcome contribution that can smoothen out the process if utilised well.